McLaren Racing has formed a multi-year partnership with Google, as the latter becomes an official partner of the McLaren Formula One Team and the McLaren MX Extreme E Team.
From 2022, McLaren will use 5G-enabled Android devices and the Chrome browser across its operations during practice sessions, qualifying and races in a bid to support the drivers and team.
Zak Brown, CEO, McLaren Racing, commented: “We are absolutely delighted and proud to welcome Google to the McLaren Racing family. Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world.”
As the partnership looks to improve on-track performance, Android and Chrome branding will be featured on the engine cover and wheel covers of the MCL36 Formula One race cars, and on the helmets and race suits of McLaren Formula One drivers Lando Norris and Daniel Ricciardo.
Furthermore, throughout the season the collaboration looks to bring Google’s products to the sport and provide a more ‘seamless technology experience’ across devices.
Brown added: “By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance. We’re looking forward to an exciting partnership that spans across Formula 1 and Extreme E.”
Additionally, the company’s branding will also be visible on the Number 58 McLaren MX Extreme E race car, and on the race suits of McLaren MX Extreme E drivers Emma Gilmour and Tanner Foust from the 2022 Island X Prix.
“McLaren Racing represents the very best of what’s possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google,” concluded Nicholas Drake, VP of Marketing, Google.
“We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimise McLaren’s race day performance.”