LiveScore: Additional rights and on demand content part of streaming service...
At the end of May, amidst a global health pandemic in which sporting competitions were being postponed or cancelled, LiveScore announced that it had...
Watford strikes back-of-shirt sponsorship deal with AFEX
EFL Championship side Watford FC has announced that AFEX has expanded its partnership with the club and has become a back-of-shirt sponsor as a...
Marathonbet: Gambling sponsors need to create an emotional connection
The discussion around gambling sponsorships is constantly evolving as the general public’s relationship with betting firms fluctuate while governments discuss and impose tougher restrictions...
DFL announces Mondelēz International as new Bundesliga partner
The DFL (Germany's football governing body) has announced that from January 1, 2021, Mondelēz International will become an official partner of the Bundesliga and...
Belgium Pro League secures multi-year data partnership with Stats Perform
The Belgium Pro League has signed a multi-year partnership with Stats Perform in a deal that will see the SportsTech firm be named as...
Dugout strikes OTT partnership with Fanatiz
Football specific service Dugout has announced an over-the-top (OTT) partnership with Fanatiz that will see the club-owned media company provide live, archive and behind-the-scenes...
La Liga names M88 as regional betting partner in Asia
La Liga has struck a new commercial multi-year deal with online betting platform M88, which will see the brand become the competition’s official regional...
MKF hits a home run with Texas Rangers partnership
Fantasy sports platform Monkey Knife Fight (MKF) has strengthened its growing portfolio of American clubs by striking a deal with Major League Baseball's (MLB)...
Hublot replaces TAG Heuer as the Premier League’s official timekeeper
The Premier league has named Hublot as the Premier League's official timekeeper for the 2020/21 campaign, replacing TAG Heuer after four years.
Both entities are...
Inter Milan extends Volvo partnership for 2020/21 campaign
Inter Milan has extended its partnership with Volvo Car Italia for the upcoming 2020/21 campaign.
The deal will see Volva continue to supply its cars...