TikTok named as debut title partner for Women’s Six Nations
Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title...
Brendan Tinnelly joins Sportradar in newly created Head of Paid Social...
Brendan Tinnelly, a ‘highly experienced digital marketer’, has joined Sportradar as Head of Paid Social Advertising for its ad:s marketing performance platform.The position will...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.In particular,...
Ironman heightens performance and recovery with Hyperice
Ironman has announced that high-performance wellness brand, Hyperice, is the new official recovery technology of the Global Ironman Triathlon Series. Following on from an almost...
FSA calls for crypto regulations following IQONIQ liquidation
The Football Supporters’ Association (FSA) has called for regulations of cryptocurrency-related platforms after one of sport’s biggest cryptocurrency-brands has gone into liquidation.The Times has...
Football and tennis continue to dominate in IBIA 2021 report
The trend which has seen football and tennis dominate as the main sources of suspicious betting alerts continued in 2021, according to the International...
Planet Sport brings B2B offering to Indian market
B2C and B2B sports media company Planet Sport has entered the Indian market, offering its services to operators, suppliers and affiliates targeting the country.In...
Tennis Australia extends ‘compelling’ ESPN coverage
Tennis Australia and ESPN International have expanded their broadcast partnership of the Australian Open across Latin America, Brazil and the Caribbean. For a further 10...
NHL introduces Interwetten as official partner in Austria and Germany
The National Hockey League (NHL) has formed a partnership which sees Interwetten become one of its official partners in Austria and Germany. The collaboration sees...
PMU names Antoine Griezmann as latest brand ambassador
Antoine Griezmann has become the latest brand ambassador for Pari Mutuel Urbain (PMU), fronting a new advertising campaign for the betting operator. The Atlético Madrid...