Real Betis has signed an agreement with Volvo until June 2024, as the latter becomes one of the La Liga club’s main sponsors.

The logo of the Swedish brand will be present throughout the club, whilst the squads of Real Betis and Coosur Real Betis will access Volvo’s vehicles such as the hybrid and plug-in hybrid models.

This agreement goes in line with the club’s sustainability programme – Forever Green – which Volvo has joined in the aim of reducing the impact of climate change.

Real Betis General Business Manager, Ramón Alarcón, commented: “At Real Betis we are really proud to join our brand to Volvo, one of the referents in the automobile sector in the world. 

“We also do it by making a bid on sustainable mobility with the hybrid and plug-in hybrid models. Our platform Forever Green has been one of the main reasons why Volvo decided to walk this way with Real Betis and we are very satisfied by that.”

In a further push for sustainability, in 2017 the company committed to progressively abandoning combustion engines and to electrify its entire automobile catalogue, and in 2019, all Volvo models had an option for plug-in hybrid.

Also, Volvo has stated that it is committed to reducing, by 2025, 40% of their CO2 emissions compared to 2018 in all its chain of production and distribution, including all dealerships. 

In the new deal, the firm will have a presence in the team’s notable advertising spots, hospitality and events, as well as ‘special promotion’ and services in Real Betis digital and social network products.

In 2020, Serie A’s Inter Milan extended its contract with the automotive brand, with the initial supply agreement dating back to 2007.

Similarly, this saw Volvo continue to supply its cars to the club with an added focus on sustainability as the vehicles included the company’s XC90 T8 Plug-in Hybrid –  which contained a rechargeable hybrid engine.

Previous articleFittipaldi brothers give behind-the-scenes insights in partnership
Next articleFC Barcelona stadium renamed in ‘globally connected’ Spotify partnership