UFC strikes Chinese Olympic Committee multi-year training partnership
The UFC has announced a multi-year agreement with the Chinese Olympic Committee that will see the firm play a ‘key role’ in the training...
SportQuake launches dedicated esports sponsorship service
Football partnerships agency SportQuake has officially launched its own dedicated esports sponsorship service following the substantial growth of the industry in recent years.
Esportsquake will...
GVC assists grassroot sport with ‘Pitching In’ investment programme
GVC has announced the launch of a new ‘multi-million pound’ investment programme ‘Pitching In’ which has been designed to support and promote grassroot sports.
The...
Jacksonville Jaguars’ TIAA Bank Field goes cashless following Tappit partnership
The Jacksonville Jaguars have signed a multi-year partnership with global payment and data ecosystem provider Tappit which will result in TIAA Bank Field implementing...
DraftKings names Michael Jordan as board of directors special advisor
DraftKings has named NBA Hall of Fame inductee and six-time NBA champion Michael Jordan as a special advisor to the company’s board of directors.
The chairman...
Corinthians announces 20-year stadium naming rights deal worth £41.7m
Brazilian football club Sport Club Corinthians Paulista has announced a 20-year stadium naming rights partnership with Neo Química, totalling an estimated £41.7m (R$300m).
As part...
Cricket Australia reunites with Vodafone following naming rights deal
Cricket Australia has announced that Vodafone has been named as the naming rights partner for its men’s Test matches in Australia for the next...
Kenyan Olympians to benefit from scratchcard launch
The Kenyan National Olympic Committee has signed a deal with lottery and gaming operator Tenlot that will see the firm launch a range of...
AFC Bournemouth signs MSP Capital as front-of-shirt sponsor
With just over a week to go until the EFL Championship season commences, AFC Bournemouth has announced that MSP Capital will be the club’s front-of-shirt...
Motorsport Network: The importance of fan engagement to teams and consumers
The global health pandemic has significantly shifted a lot of sporting organisation’s business strategies due to a lack of live sport, with most of...