Oracle has been named as Red Bull Formula 1 team’s new title sponsor in a partnership enhancement with the US-based technology company.

Replacing Honda as its main sponsor, the firm’s logo will also be featured on the rear wing and side of the new RB18 for the upcoming season.

“Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship. Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort,” commented Oracle Red Bull Racing Team Principal and CEO, Christian Horner

Furthermore, the collaboration will expand the use of Oracle Cloud across its areas of operation such as analytics-based race strategy, optimised engine development, AI and machine learning-powered driver training and a ‘tailored’ fan experience.

Horner continued: “Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.”

In utilising Oracle Cloud Infrastructure (OCI) during last season’s championship run, it was reported that the team increased the number of simulations performed by 1,000x to improve the accuracy of their predictions and sharpen their decision-making. 

Additionally, it also accelerated simulation speed by 10x, whilst OCI also reduced the cost of billions of simulations, which meant that the Team could ‘cost-effectively’ improve their performance.

Oliver Hughes, Chief Marketing Officer at Oracle Red Bull Racing, added: “The presence of Oracle, one of the world’s largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing’s ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy. 

“We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action and Oracle’s world class innovation and technology will help us achieve that goal.”

Furthemore, Oracle Red Bull Racing will continue its fan loyalty platform powered by OCI, and this year the organisation will incorporate new features and capabilities in creating user-generated content, in a bid to maximise fan personalisation.

In a further deal, Red Bull Advanced Technologies is also partnering with Oracle on projects applying AI and machine learning, to help Red Bull‘s junior drivers better understand how data can ‘inform and fine tune’ their driving style to reduce their lap times.

Previous articlePelicans launches first co-branded credit card with Cardless
Next articleBLAST Premier marks fifth partnership renewal of 2022 with Betway