Ooredoo sponsors upcoming FIFA World Cup and FIFA Arab Cup Qatar

FIFA has announced Ooredoo as the official Middle East & Africa telecommunications operator of the FIFA World Cup Qatar 2022 and the FIFA Arab...

Celta Vigo grants AIX Investments La Liga brand presence

RC Celta de Vigo has officially announced a partnership with AIX Investment Group - an international investment institution.The three-year agreement includes the promotion and...

FC Lokomotiv Moscow joins Fonbet partnering push

FC Lokomotiv Moscow has signed a five-year sponsorship agreement with Fonbet, as the latter becomes the official partner of the Russian Premier League (RPL)...

BT Sport renews UK rights for The Ashes

BT Sport has extended its broadcasting arrangements with the Australian men’s and women’s cricket teams until 2025, including the prominent The Ashes tournament.The four-year...

TotalEnergies Women’s Champions League expands international viewership

As the TotalEnergies Women’s Champions League kicked-off last week in Cairo, Egypt, a number of international broadcasters have acquired the rights for the competition.With...

FA Cup pursues Emirates title sponsorship until 2024

The FA Cup has extended its partnership with Emirates by a further three seasons which will see the competition continue to be called the...

AIBA announces Boxing Integrity Unit in bid to counter sporting corruption

As part of a number of reforms, the International Boxing Association (AIBA) has created an independent Boxing Integrity Unit to safeguard the sport, following...

WNBPA brings support to communities in Pepsi partnership

The Women's National Basketball Players Association (WNBPA) has partnered with Pepsi Stronger Together - PepsiCo's series of grassroots initiatives - supporting causes important to...

Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event

The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver...

PFL promises ‘best-in-class’ merchandise following Legends Global link-up

The Professional Fighters League (PFL) has announced that Legends Global Merchandise (LGM) will become the exclusive e-commerce provider for the sport. Under the new multi-year...