La Liga Santander has worked alongside Amazon in launching a new Amazon store to make team merchandise available to fans consisting of over 1,600 products.
The new dedicated LaLiga store will be available on Amazon.co.uk, Amazon.it, Amazon.fr and Amazon.de, as the project looks to allow fans access to kits, clothing, and other items.
LaLiga Executive Director, Óscar Mayo, commented: “For LaLiga, it’s very important to offer LaLiga Santander and LaLiga SmartBank clubs all possible tools in order to bring our league closer to our fans around the world.
“Through this exciting collaboration with Amazon, we are continuing to develop our internationalisation strategy and we can boost the growth of the competition and its clubs.”
From 29 December 2021, the launch was available to fans in the UK, Italy, France or Germany, and now has plans to expand to other areas throughout 2022.
“For now, we have 13 LaLiga Santander clubs participating in this project, with the LaLiga store to launch from December 29th in the United Kingdom, France, Italy and Germany,” Mayo continued.
“Our goal is to bring more LaLiga clubs on board and to be present in more regions around the world, with these to be announced during the first quarter of 2022.”
The collaboration means that Spain’s top flight is given the chance to reach more customers outside of its home territory, as the league will coordinate with each of the participating clubs in order to boost the production and availability of the products.
“I am thrilled about launching this multi-year collaboration with LaLiga, bringing official products and tailored shopping experience to thousands of LaLiga fans so they can celebrate and share their love for Spanish football,” added Hernando Moncaleano, Head of Fans 360 at Amazon.
“At Amazon, we are proud to help LaLiga in its efforts to expand internationally, bringing fans closer to their passion wherever they are.”Products are currently available from the following clubs: Getafe CF, Cádiz CF, Granada CF, Athletic Club, Levante UD, Villareal CF, Real Sociedad, Deportivo Alavés, RCD Espanyol, RCD Mallorca, RC Celta de Vigo, Real Betis Balompié and Club Atlético Osasuna.