US Soccer pushes for inclusivity in extending Nike deal
The US Soccer Federation has announced a long-term agreement to extend its partnership with Nike which began in 1995. The organisations claim that the scope...
BetMGM boosts brand recognition via New York Knicks and Rangers
BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers.Madison Square Garden Sports...
WTT builds on Tokyo 2020 success in MIGU broadcast deal
World Table Tennis (WTT) has expanded its broadcast footprint across China and Macao through a partnership with MIGU - the streaming subsidiary of China...
Man City announces ‘first of its kind’ regional deal with DreamSetGo
Manchester City has announced a new regional partnership with DreamSetGo as the latter becomes the club’s official football hospitality experiences partner in India.The partnership...
Insider Analysis: How the connection between NFTs and sports flourished
Non-Fungible Tokens (NFTs) have stormed into the sports space over the past year, with prominent partnerships between sports teams and leagues and NFT platforms...
Matchroom partners with Bookies.com for Lopez vs Kambosos Jr
Matchroom Sport has designated Bookies.com as an official partner of its upcoming lightweight world title fight between Teofimo Lopez and George Kambosos Jr.Bookies.com will...
Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
Real Madrid C.F has announced a new partnership with Adobe in a bid to accelerate the club’s growth in the digital experience economy. The collaboration...
FIBA 3-3 enlists Sportradar for bet monitoring after Tokyo debut
FIBA 3-3, the emerging form of ‘urban basketball’ which made its first major appearance at this year’s Tokyo 2020 Olympic Games, has signed an...
Premier League can renew broadcast agreements without tender process
The Department for Digital, Culture, Media and Sport (DCMS) has stated that it will allow the Premier League to renew its current broadcast agreements,...
Man City takes Nissan partnership into third term
City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.The automaker was City Football...