Steel City Cup signs BresBet as title sponsor
Sheffield-based greyhound racing event the Steel City Cup has named recently-established local sports betting operator BresBet as its new title sponsor.The deal will see...
LA Clippers announce 23-year partnership in community benefit bid
Intuit has signed a 23-year agreement to hold the official naming rights of the Intuit Dome - the home of the LA Clippers from...
Penguins secure helmet partnership in Bold Penguin ‘winning’ deal
Pittsburgh Penguins has announced Bold Penguin, an insurance technology provider, as its official helmet partner starting from the 2021/22 season.The Bold Penguin logo is...
SBC Awards Latinoamérica shortlists highlight strong competition in the region
International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations...
Inter Miami signs crypto firm XBTO as debut shirt sponsor
Major League Soccer (MLS) franchise Inter Miami has named crypto-finance company XBTO as its first front-of-shirt sponsor.Prior to the agreement, Inter Miami was one...
Rent-A-Car nets exposure in third-time UEFA sponsorship
Car rental company, Rent-A-Car, has signed a three-year extension with UEFA to sponsor the Europa League and Europa Conference League.Under the new terms, the...
Liverpool and Bayern sign Asia-facing deals with 188Bet
Two European top-flight football clubs, Liverpool FC of the Premier League and Bayern Munich of Bundesliga, have signed deals with sports betting operator 188Bet.The...
United Rugby Championship launches streaming service for ‘accessible viewing’
RTÉ and United Rugby Championship (URC) have together released a streaming service that aims to give fans the opportunity to watch games live and...
DAZN CEO confirms interest in Premier League rights acquisition
Kevin Meyer, the CEO of international subscription streaming service DAZN, has reiterated his interest in acquiring media rights to the Premier League. Speaking at the...
PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...