The Women’s Tennis Association (WTA) has announced a partnership naming Whoop as the official fitness wearable partner of the organisation.
In collaboration with the human performance company, the WTA has also approved Whoop wearable technology for in-match use, making it the first technology to receive this designation.
“Our partnership with Whoop represents a pivotal moment in women’s professional tennis,” commented Micky Lawler, President of the WTA. “We are proud and grateful as we welcome the Whoop team, and we look forward to evolving our athlete health and wellness together.
“Whoop’s cutting-edge technology serves as a new research and learning tool for WTA players. Numerous players have already adopted Whoop wearable technology as a means to optimise physical output.”
The company promises to bring biometric data into WTA broadcasts and social media content to highlight player performance during the defining moments of the tour.
“Whoop will play an instrumental role in the future of women’s tennis and will endow our current and next generation of athletes with a wealth of innovative performance analytics,” added Lawler.
The Sports Sciences & Medicine team will closely collaborate on research specific to what the two organisations’ data collectively reveal regarding physiological responses, readiness, and sport performance.
By examining the impact of various distinctive challenges experienced by WTA athletes, such as global travel and frequent, high-intensity training on menstruation, the new findings look to enrich understanding of women’s health.
Numerous WTA players are already Whoop members, and this partnership looks to enable tennis players to make informed competition, training, and lifestyle decisions to optimise their performance.
“I’ve worn Whoop throughout the 2021 season and it’s given me more knowledge than I’ve ever had in my career about what’s happening with my body,” added Sloane Stephens, Professional Tennis Player.
“The WTA’s partnership with WHOOP goes beyond just tennis and has the potential to change the way players approach personal health. We’ve never had access to technology like WHOOP during matches – it’s definitely a game changer.”
Previously, the company has integrated real-time player data into broadcasts for organisations like the PGA TOUR, LPGA Tour, NASCAR, and CrossFit via Whoop Live, and will now help WTA fans ‘experience the sport like never before’.
