The collaboration looks to offer a variety of UFC digital collectibles that will include fighter collections, fight night artwork, event posters, championship belts, avatars, artist collaborations, mystery boxes, athlete profiles, to name a few.
“Crypto.com is an amazing partner and it speaks volumes about their ingenuity, foresight, and marketplace leadership that we are already expanding our relationship after only a few months,” commented UFC Senior Vice President of Global Consumer Products, Tracey Bleczinski.
“NFTs are an exciting expansion of UFC’s strong collectible marketplace and an innovative and authentic way for our passionate fans to stay connected to the UFC brand.”
The new deal includes a multi-year licensing agreement for a series of UFC NFTs and a revenue share component, whilst additionally, UFC athletes will receive 50% of UFC’s revenue from NFT sales.
Beginning this Thursday, the drop of the UFC 268 packs will feature limited edition collectible champion belts and event and fighter posters based on UFC 268: Usman vs Covington 2, which takes place on 6 November at Madison Square Garden in New York City.
“UFC is the fastest growing sport in the world, and NFTs are simultaneously surging in popularity as fans look for new and unique ways to connect with the sport, the fighters and the broader UFC community,” added Steven Kalifowitz, Crypto.com’s CMO.
“UFC has been an amazing partner, and we’re excited to expand our relationship while ensuring that the fighters themselves are benefitting directly, an integral part of our commitment to ensuring that crypto is a tool for financial empowerment for all.”
In July this year, the crypto business became UFC’s first-ever Official Fight Kit Partner and was also named UFC’s first-ever Cryptocurrency Platform Partner, which provided the company with ‘significant visibility’ in front of UFC’s fan base.
Crypto.com also recently partnered with Matt Damon on its first global campaign to formally introduce the platform to users.