The collaboration sees both companies have expansive rights to integrate NBA assets throughout their platforms, whilst DraftKings and FanDuel continue to utilise official NBA betting data and league marks and logos across their sports betting and free-to-play game offerings.
“DraftKings has demonstrated a clear commitment to strategically investing at the intersection of betting and content,” commented Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA.
“We are excited to be expanding our relationship to include content initiatives like NBABet Stream to engage NBA fans in unique ways.”
Additionally, beginning with the NBA’s 75th Anniversary season, the partners promise to create and feature NBA content that includes game highlights across various content platforms.
FanDuel and DraftKings will also become sports betting partners of the NBA in Canada – where they both plan to launch later this season.
Amy Howe, President & CEO of FanDuel Group, commented: “For the past seven years the NBA and FanDuel have architected the platinum standard of partnership between a professional sports league and mobile sports gaming operator.”
Expanding on its existing partnership dating back to 2014, FanDuel will now become the exclusive presenting partner of the weekly NBABet Show each Monday night on NBA TV. As part of the new deal, fans will be able to choose to see FanDuel odds displayed on the Games page of NBA.com.
“Combining the star power of the NBA with our industry-leading platform has resulted in innovations that have significantly enhanced the fan experience. We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership,” Howe added.
Moreover, DraftKings, whose business relationship with the NBA dates back to 2019, will now become the exclusive presenting partner of NBABet Stream, the NBA’s betting-focused telecast on NBA League Pass and the NBA TV App, airing 5 November.
In addition, DraftKings will activate on-site at tentpole NBA events, including the NBA All-Star Game, Rising Stars, NBA All-Star Saturday Night and NBA Draft presented by State Farm.
“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant re-engagement along with healthy new betting activity across all of our states,” stated Ezra Kucharz, Chief Business Officer at DraftKings.
“All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new offerings like our NBABet Stream integration.”
The NBA stated that it will collaborate with both enterprises in support of its ongoing commitment to responsible gambling, which includes public education via social media messaging and public service announcements, public advocacy, and the enforcement of strict standards and limitations on betting-related advertising across NBA and partner platforms.