WSL to boost fan engagement with Stats Perform partnership
The FA has come to an agreement with Stats Perform, naming the sports technology firm the official data provider of the Women’s Super League...
SBC Leaders membership expands ahead of SBC Summit Barcelona
SBC Leaders has grown to 60 member companies ahead of its biggest meet-up to date, at this month’s SBC Summit Barcelona conference and exhibition.PAF,...
SBK partners with Nicola Currie and Sean Levey in brand ambassador...
SBK, the sportsbook app powered by Smarkets, has strengthened its commitment to horse racing after securing brand ambassador deals with Jockeys Nicola Currie and...
FIA announces new #RaceAgaintManipulation integrity initiative
The Fédération Internationale de l'Automobile (FIA), in cooperation with Sportradar Integrity Services, has announced the launch of its #RaceAgainstManipulation initiative.Using the campaign, the international...
French Football Federation strikes deal with Betclic
The French Football Federation (FFF) has reportedly named French sports betting operator Betclic as an official partner, according to L’Équipe.Under the terms of the...
West Brom offers LV BET ‘unique opportunity’ with new partnership
West Bromwich Albion have struck a partnership with sports betting and online casino operator LV BET, including fan engagement and marketing opportunities.The one-season contract...
Altrad boosts rugby presence with sponsorship of NZ national teams
New Zealand Rugby (NZR) has named Altrad the official front of jersey sponsor for its range of national teams, including All Blacks and All...
Rush Street strengthens ties between betting and college sports
US sports betting and gaming company Rush Street Interactive (RSI) has signed an agreement with the Field of 68 and Field of 12 college...
UK racing maintains its one ride limit jockey safety protocol
UK racing will maintain its COVID-safety approach, limiting professional jockeys to riding only one meeting per day.The decision was announced by the British Horseracing...
Hard Rock Casino gains exposure via White Sox and ESPN deal
The Chicago White Sox partnership with ESPN 1000 has been enhanced with the addition of Hard Rock Casino Northern India as the title sponsor...