The International Cricket Council (ICC) has announced a partnership with cryptocurrency platform, FTX, where it will become the official cryptocurrency exchange partner for ICC events.
The collaboration begins with the ICC Men’s T20 World Cup, hosted by India staged in UAE and Oman in October, to the ICC Men’s Cricket World Cup also hosted by India in 2023.
Anurag Dahiya, Chief Commercial Officer at the ICC, commented: “We are delighted to welcome FTX to our diverse family of partners at the ICC at an especially exciting time for the sport.
“FTX has successfully established itself in a very dynamic sector as one of the world’s leading cryptocurrency exchanges. Their innovative and ambitious approach matches well with the energy of our sport.”
The partnership covers ICC tournaments including the Men’s and Women’s Cricket World Cups; Men’s and Women’s T20 World Cups; Men’s U19 Cricket World Cup, and Men’s Cricket World Cup Qualifier.
“We look forward to working together on opportunities to engage fans in exciting new ways over the coming years and throughout our events,” Dahiya added.
FTX is incorporated in Antigua and Barbuda and headquartered in The Bahamas. As of July 2021, the exchange is averaging $10 billion of daily trading volume with around one million users.
Sam Bankman-Fried, CEO and Founder of the company, noted: “Cricket is a long-established sport with a deep history and team ties that go back generations.
“Cryptocurrency is still in its infancy and at FTX we are looking to forge a new path in mostly unchartered territory. However, to me, this partnership represents the marriage of those two concepts. We look forward to building a strong relationship with the International Cricket Council in the years to come.”
Last week, the ICC announced a partnership with Sportradar, making the latter the official data distribution and betting live streaming partner of the sport in replace of StatsPerform.
The agreement saw the platform cover 275 top-tier matches including eight of the men’s and women’s tournaments in a bid to further engage fans globally.