The Badminton World Federation (BWF) has extended its current partnership with HSBC bank by one year.
The partnership with HSBC, the organisation’s principal global partner and title sponsor of the BWF World Tour, aligns with the extension of the current HSBC BWF World Tour hosting cycle until the end of 2022.
On it’s website, BWF stated: “The global effects of the COVID-19 pandemic meant that it was necessary for the BWF to extend its hosting contracts by one extra year. BWF would like to thank HSBC for their continued commitment to the delivery of the HSBC BWF World Tour and global promotion of badminton.”
The HSBC BWF World Tour 2021 season ends with a three-tournament Asian leg in Bali, Indonesia culminating with the HSBC BWF World Tour Finals from 1-5 December 2021.
The partners claimed that they will then ‘look forward to a bumper 2022 season’ in a bid to elevate the tour to new levels.
HSBC’s previous sport-sponsorships include British Cycling, as it acted as the organisation’s main sponsor in helping the cycling team financially prepare for the upcoming Olympic campaign.
Furthermore, the bank currently sponsors Tottenham Hotspur, as it works with the Premier League club to engage fans through a range of activities including co-created digital campaigns and play a supportive role in the sport-led regeneration of the local area in Tottenham, north London, alongside the club.