The agreement, running until the end of the 2022/23 season, includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan, and promises to give fans throughout the region access to their favourite German players.
Bundesliga International’s CEO, Robert Klein, commented: “With this new deal, we are able to guarantee Bundesliga followers a place to watch their team every single matchday.”
Through the media collaboration, fans can catch the live action from Bundesliga on SPN’s linear sports channels and on-demand OTT platform, SonyLIV.
“We are looking forward to working with Sony Pictures Networks India throughout India and the Indian subcontinent to deliver all the twists and turns of the next Bundesliga seasons,” added Klein.
The Deutsche Fußball Liga subsidiary last month furthered its broadcasting opportunities in its partnership with ESPN which secured television and digital rights in Spanish-speaking South America, as part of a five-season deal.
The agreement saw rights for nine countries, namely: Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
This came shortly after Bundesliga secured a four-year rights deal with SkySports in the UK and Ireland for coverage of both the German top-flight and the German Super Cup.