Caesars Entertainment grows US sports sponsorship portfolio

The Philadelphia 76ers, New Jersey Devils and the Prudential Center have all benefited from the expansion of Caesars Entertainment announcing the expansion of its sponsorship portfolio. The landmark announcement...

Tote and Britbet reach landmark pool betting agreement

The Tote consortium and Britbet have reached a £50 million seven-year agreement to significantly elevated pool betting in the UK. The deal which will commence immediately, follows constructive discussions...

British Darts Organisation finds a new home on Eurosport 

The British Darts Organisation (BDO) has unveiled Eurosport as its primary broadcast partner, in time for its upcoming Lakeside competition. BDO has confirmed it has agreed to an extensive...

Montreal Impact unveils renewal with BMO Financial group

The Montreal Impact has extended its partnership with the BMO Financial group with the firm continuing to in its role as the side's official shirt sponsor. For...

NHL unites with MGM for debut betting partnership

The National Hockey League has united with MGM Resorts to form its first official betting partnership. The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM...

Exeter City pledges support for Responsible Gambling Week

Promotion chasing Exeter City have been confirmed as the latest EFL side to pledge support for Responsible Gambling Week. A whole host of football clubs...

West Ham unveils club’s first official legal partner

English Premier League side, West Ham United has announced Paul Robinson Solicitors as the club’s first official legal partner. Issuing the news, the London club...

William Hill enhances sponsorship portfolio with fresh NHL deal

William Hill has enhanced its US sponsorship portfolio, confirming a ‘landmark agreement’ to become the first official betting partner of the New Jersey Devils’...

IMG secures NHL streaming extension

IMG has unveiled a new deal with the National Hockey League (NHL), extending its multi-territory streaming rights partnership with the league through the 2020-21 season. The partnership...

SPFL extends Betfred partnership

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for...