US sports betting and gaming company Rush Street Interactive (RSI) has signed an agreement with the Field of 68 and Field of 12 college sports media network.

The partnership will see Rush Street’s brand become the exclusive partner of the aforementioned network ahead of the start of college football season this weekend. 

As a result of the deal, the media network will cooperate with BetRivers on production of five weekly podcasts covering each of the Power Five conferences, with each podcast featuring a range of former college football players as well as some current National Football League (NFL) names.

In addition, Rush Street will also co-produce a live Saturday night stream, ‘The Field of 12 After Dark’, hosted by George Whitfield and featuring former college football quarterbacks Christian Hackenberg, Trevor Knight and Bryce Petty.

“We are excited to exclusively partner with the Field of 68 and Field of 12 Media Network to make the season even more thrilling for college football fans,” said Richard Schwartz, CEO of RSI.

“These shows, hosted by former college football stars who will be sharing their expertise and insights, exclusively offer our players a unique betting and engagement experience that will enhance the excitement that comes with college sports betting.”

The five weekly podcasts are ‘The Big Show’, which covers the Big Ten and features Joshua Perry and Hackenberg; “SEC Primetime with Starks and Stoern,” with Max Stars and Clint Stoerner; “The Trevor & Bryce Show,” examining the Big 12 and staring Trevor Knight and Petty; “One on Ones: Harry vs. Coty,” with Harry Douglas and Cody Sensabaugh; and lastly “Ted & Yogi’s Pac-12 Adventure,”, with Yogi Roth, Ted Robinson and Michael Molinari.

Furthermore, the deal represents an expansion of Rush Street’s general engagement with the sports space, as well as a noticeable increase in collaborations between betting and operators and college athletics, exemplified by Caesars Entertainment’s sponsorship of the Fiesta Bowl.

Outside of college football, Rush Street maintains agreements with the Chicago Bears of the NFL, the Pittsburgh Penguins of the National Hockey League (NHL) and former National Basketball Association (NBA) coach George Karl.

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