OneFootball nets Liga MX streaming agreement
OneFootball has struck a deal with Liga MX, to stream live games and highlights from the Mexican top-flight football tournament, after inking an agreement...
WynnBet makes NFL debut with Detroit Lions sponsorship
WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...
Stats Perform adds BWF tournament live coverage to video and data...
Stats Perform has been designated as the exclusive distributor of live streams and real-time stats to licensed betting operators for the elite men’s, women’s and mixed tournaments of the Badminton World Federation (BWF). The newly-expanded package will...
FIFA appoints Kay Madati as new Chief Commercial Officer
FIFA has named Kay Madati as the international football governing body’s new Chief Commercial Officer.Madati, who boasts a 20-year background in the international media,...
Millwall extends ‘fruitful relationship’ with MansionBet
EFL Championship club Millwall FC has extended its partnership with online sports betting operator MansionBet, enabling the firm to continue serving as the team’s...
UEFA secures new women’s sponsor with Grifols partnership
Spanish pharmaceutical firm Grifols has partnered with UEFA, becoming the latest sponsor of the continental football governing body’s women’s national team and club tournaments.The...
Sportradar to provide Badminton Europe with ‘valuable insight’ on match-fixing
Badminton Europe has enlisted Sportradar Integrity Services to safeguard the sport against match-fixing, as the latter finds ‘growing evidence’ of integrity threats.Leveraging the 15-year...
MLS expansion St Louis City secures second major sponsor
St Louis City, the Major League Soccer (MLS) expansion franchise set to join the league in 2023, has signed its second major sponsorship arrangement...
Amazon announces ‘fair price’ for Ligue 1 viewership
Amazon has unveiled its pricing plan for subscribers wishing to watch French top-flight Ligue 1 football matches, setting the fee at €12.99 a month...
Burnley refreshes AstroPay sponsorship
Ahead of the 2021/22 Premier League season, Burnley Football Club has revealed that AstroPay will become the team’s official payment solutions partner and sleeve...