Brentford FC has made its debut in the cryptocurrency space ahead of its first Premier League match against Arsenal, linking with cryptocurrency exchange CoinJar.
As a result of the two-year partnership between the newly promoted West London club and the UK-based crypto-firm, CoinJar will be named a platinum partner and official cryptocurrency partner of The Bees.
This will allow CoinJar to benefit from featured branding across LED signage at the club’s new home ground, the Brentford Community Stadium, throughout all 19 Premier League fixtures held there, as well as on the team’s media wall.
“The success of both CoinJar and Brentford is a result of rigorous data-analysis, thinking differently and strategic planning,” said Jon Varney, CEO, Brentford FC.
“For many, Cryptocurrency remains a complex area, so we look forward to working with CoinJar as part of the partnership to help educate our fan base as both parties continue their rise in our respective industries.”
CoinJar also aims to leverage the partnership to raise awareness and understanding of cryptocurrency among the Brentford fan base, whilst also planning to launch its CoinJar Card Mastercard in order to empower consumers ‘to embrace a digital currency future’.
The firm – which also maintains a sponsorship agreement with Melbourne Football Club of the Australian Football League (AFL) is one of the longest-running digital currency exchanges in the world, having been established in 2013, and offers its customers the opportunity to buy, sell and spend Bitcoin.
Asher Tan, CEO of CoinJar added, “As two teams built on data, insights and market fundamentals, we are jointly committed to supporting and championing innovation and growth and look forward to seeing what we can achieve together in the top division of English football.”
“Research suggests that almost 19% of people in Britain already own crypto, and that number is growing by the day. Soon we predict our fan base will be as big as that of the Premier League – and equally as passionate.”
CoinJar is the second firm to partner with Brentford this week as the team prepares to make its return to the English top-flight after 74 years – during which time the club has competed in 0 promotion play-offs throughout the second, third and fourth tiers – following a deal clinched with Hollywoodbets.