Spanish football club Real Betis has signed a three-year sponsorship agreement with telecommunications company Finetwork.
The agreement follows the dissolution of the La Liga team’s previous arrangement with betting operator Betway, phased out as a result of the Spanish government’s ban on sports sponsorship arrangements with gambling firms.
Betis’ now-defunct partnership with Betway was signed in August 2020, with initial terms making the deal a two-year contract covering official front-of-shirt sponsorship as well as granting the operator advertising space around the Benito Villamarin stadium.
Seville-based Betis is not the only La Liga club to have been affected by the ban, with seven other teams in the Spanish top-flight forced to cancel key partnerships with betting operators as a result of the new legislation.
The new contract with Finetwork covers a three year period with a two year extension option, and is an expansion of the telco’s previous collaboration with club captain Joaquin.
“This recent agreement by which we became the main sponsor of Real Betis Balompié represents a new commitment to national sport, and in this case to a club that represents values similar to those of Finetwork”, said Manuel Hernandez, the company’s Chief Executive.
“It is a pride to be able to accompany Real Betis on this path and we hope that, with our support and with that unique and special magic that always characterises this club, we can give hope, values and triumphs to all fans of this sport.”
Finetwork has also conducted marketing campaigns with notable Spanish athletes including racing driver Fernando Alonso, motorcycle racer Pedro Acosta and Tokyo 2020 Olympic Games karate gold-medallist Sandra Sanchez.