Ascot signs exclusive international media rights deal with SIS and ATR
Ascot Racecourse has announced two new media right deals with SIS and At the Races (ATR) respectively, which will allow its racing coverage to...
EFL extends partnership with Thai Airways
The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...
NBA Digital embarks upon social growth with Facebook Watch
NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...
SPORT1 partners with Sportradar to broadcast eFootball.Pro League
German broadcasting company SPORT1 has partnered up with Sportradar to showcase the newly launched eFootball.Pro League across a number of its media platforms.
The broadcaster...
Tyson Fury unites with ESPN and Top Rank Boxing
British heavyweight, Tyson Fury has confirmed an extension of his partnership with BT Sport, as well as a new multi-fight agreement with ESPN and...
Sky Sports uses all four Majors broadcast to drive golf coverage
A newly revamped Major calendar will see Sky Sports broadcast all four Majors, starting with the Masters tournament at Augusta National in April as...
Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.
The long-term deal sees Everton positioned among...
NBA unveils plans for African expansion
The National Basketball Association (NBA) and the International Basketball Federation (FIBA) confirmed plans for the launch of the Basketball Africa League (BAL), a new...
Caster Semenya case continues in crucial week for athletics
This week could be pivotal in the ongoing legal battle between the International Association of Athletics Federations (IAAF) and decorated South African runner Caster...
Bellator MMA prepares for Sky Sports debut
This weekend sees the beginning of the partnership with Sky Sports and MMA promotion Bellator, after the pair announced a major television deal.
As...