TSV 1860 Munich launches League of Legends team with PENTA Sports
German 3. Liga football club TSV 1860 Munich has joined forces with Esports organisation PENTA Sports to launch a joint League of Legends team,...
NFL sharpens sponsorship portfolio with new home improvement partner
The National Football League has expanded its sponsorship portfolio announcing Lowe’s Companies as its new official home improvement retail partner.
The exclusive, multi-year sponsorship grants...
Hertha Berlin strikes deal with new sports betting partner
German Bundesliga club, Hertha Berlin has announced a new multi-year agreement with sports betting operator MoPlay.
Announced today, the deal, which was brokered in...
Lega Basket Serie A announces StarCasinò as its new official gaming...
Bettson Group’s Italian branch, StarCasinò, is set to become the official gaming partner for Lega Basket Serie A as part of a sponsorship deal...
BT Sport and the UFC: A Pay-Per-View combination?
In September 2018, it was announced that Eleven Sports had acquired the exclusive rights to show live UFC coverage in the UK and Ireland....
Bayern Munich becomes the focus of new Tipico Sportwetten campaign
Online bookmaker Tipico Sportwetten has launched its new multi-channel advertising campaign as a bid to enhance its brand profile and boost coverage for the...
Former Wasps CEO appointed as new Racecourse Association Chief Executive
David Armstrong, has been appointed as the new Chief Executive for the Racecourse Association (RCA), following his tenure as Group CEO of Rugby Union...
CSL strengthens growth through La Liga collaboration
The Chinese Super League (CSL) has strengthened its partnership with La Liga as it seeks to enhance the quality of its offering through new collaboration...
Schalke 04 esports division extends partnership with R+V Versicherung
German Bundesliga club FC Schalke 04 has announced the extension of its partnership with insurance company R+V Versicherung, which will expand the coverage of...
What next for Golf after ‘The Match’?
On November 23rd 2018, Tiger Woods and Phil Mickelson faced off in a first-of-its-kind unofficial PGA Tour event at the Shadow Creek golf course...