St. Louis awarded MLS expansion team for 2022
MLS has confirmed St. Louis as its newest franchise, meaning the club will become the first female majority-owned club in MLS history and one...
Juventus calls for earlier kick-off times to boost Asian engagement
Ahead of the start of the Italian football season this weekend, Juventus has called for earlier kick off times as the club seeks to...
La Liga strikes debut cryptocurrency collaboration
La Liga has unveiled a new partnership with blockchain-powered cryptocurrency exchange GCOX.As part of the league’s debut partnership with within the cryptocurrency sector, GCOX...
Brighton elevates sponsorship portfolio
English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...
The NFL unveils new channel with Pluto TV
The National Football League (NFL) has partnered with Pluto TV, for the newly launched, NFL Channel, which celebrates the league's most iconic and classic moments...
BetVictor on the importance of backing non-league football
Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...
ASA warns Football Index over marketing with players under 25
Online football trading site, Football Index has been warned by the Advertised Standards Authority (ASA) over its use of players under the age of 25...
CheckdMedia strikes partnership extension with Altrincham FC
CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC.
The partnership, which is now heading into its second year, has seen a host...
MCC toasts strong relationship with Marston’s Beer
Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company.This new agreement affirms the strong partnership...
Connexi unveils new partnership with The Athlete Media Group
Sports technology platforms Connexi has agreed a new strategic partnership with The Athlete Media Group.The partnership is aiming to increase the connection between the global sports...