Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in recent months.
As reported by WorldBoxingNews, Luke Campbell’s brave effort against pound-for-pound king, Vasyl Lomachenko recorded just 205,000 buys in the week of the fight, a record low on the platform since Kell Brook’s predictable victory over Birmingham’s Frankie Gavin.
The contest’s viewership may not have been helped by the schedule at the time, with it being followed by UFC 242 and Tyson Fury’s gruelling victory win over gutsy Swede, Otto Wallin, both of which were on BT Sports Pay-Per-View.
The news comes as the platform prepares for its 26th October box office card, which features Scotland’s Josh Taylor’s battle in the final of the coveted Muhammad Ali trophy against, Regis Prograis.
Despite disputes over his placement on the card, chief support on October 26 will be a heavyweight tussle between Dereck Chisora and former champion, Joseph Parker. The heavyweight addition to the card will be seen as shrewd with Dillian Whyte drawing 289,000 buy for his points victory over Oscar Rivas in July.
Furthermore, Anthony Joshua’s stunning defeat at the hands of Andy Ruiz was the most watched event in recent months with 562,000 tuning into the event, despite its scheduling time at 4am.
The rematch, which is set for December 7th, is likely to draw in a far greater audience with the alluring question of how Joshua can comeback from defeat, as well as the fact that the contest takes place at a more sociable hour in the UK, as it takes place in Saudi Arabia.
Joshua’s attempt to regain his heavyweight gold, is likely to be one of three boxing events on Sky Box Office before the end of the year, with KSI vs Logan Paul also likely to be behind a paywall, given its widespread appeal and Canelo’s clash with Sergey Kovalev, also potentially on box office.