WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...
Argentine football strikes back over country’s gambling reform
Argentina’s biggest football clubs has united with the country's Superliga and The Argentine FA (AFA), in lobbying for football to benefit from the potential sports wagering revenue, as a result...
F1 partners with Animoca to launch blockchain based mobile game
Formula 1 has announced the development of F1 Delta Time, a blockchain game based on the world-famous racing series.The game, which will launch on...
MLS continues digital expansion with SendtoNews partnership
Digital video distribution platform SendtoNews (STN) has agreed a multi-year partnership with Major League Soccer (MLS).The deal will seek to enhance fan engagement of...
William Hill unveils British boxing duo as new brand ambassadors
Following the pair’s victories last Saturday at the Copper Box Arena, British boxers, Lawrence Okolie and Joshua Buatsi have been announced as William Hill...
Nike hit with €12.5m fine for breaching EU competition laws
Nike has been hit with a €12.5 million fine after being found to have breached a number of EU competition laws.The sportswear merchandiser...
The Transfer Window: UFC, AIBA and Playbook
Each week, InsiderSport is rounding up the signings and departures from the business of sport. This week takes a look at a potential departure...
Southwell to be first European racecourse to utilise LED technology
When racing commences at Southwell Racecourse this Saturday, it will not only usher in a new era of floodlit racing at the venue, it will...
ICC checks in new partnership with Booking.com
The International Cricket Council (ICC) has unveiled a strategic five-year global partnership with Booking.com.The agreement sees Booking.com become the exclusive Accommodation and Attractions Booking Partner...