Boots backs women’s football with landmark deals
Boots UK has thrown its support behind women's football, announcing a three-year partnership with the home nations.The link up with the UK’s largest pharmacy-led health...
Spurs to host Saracens’ annual Big ‘Game’ from 2020
Tottenham Hotspur has announced a five-year partnership with Saracens Rugby Club that will see the side play its annual 'Big Game' Gallagher Premiership Rugby...
The NBA elevates retail presence in China
The National Basketball Association (NBA) is continuing to grow its presence in Asia, partnering with Topsports, for the opening of the largest NBA Store in China...
Premier League big six to benefit from greater share of lucrative...
The Premier League’s big six have won the longstanding battle to intake a greater share of the revenue from overseas television rights.According to...
FC Bayern Munich deepens Asian footprint with CIB partnership
FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).As part of...
How Manchester City swiped right into a new market
In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector.As the online world...
Sunderland strengthens sponsorship portfolio with Eleven Sports Media
Sunderland AFC has united with Eleven Sports Media, to become the club’s first-ever back-of-shorts sponsor.Specialists in sports partnership programmes, Eleven Sports Media’s branding featured...
The FA appoints Mark Bullingham as new CEO
The Football Association (FA) has confirmed that Mark Bullingham will be appointed as its new Chief Executive Officer.Bullingham will succeed The FA’s current Chief...
Borussia Dortmund enters blockchain sector on Fantastec SWAP app
Borussia Dortmund is the latest football club to enter the world of blockchain, joining the Fantastec SWAP digital collectibles platform.The app allows fans to...
Everton extends longstanding Umbro partnership
Everton Football Club has announced an extension of its multi-year technical partnership with Umbro.The extension strengthens the relationship between the Merseyside club and...