NFL expands sponsorship portfolio with Caesars partnership
The National Football League has unveiled a new partnership with Caesars Entertainment to become the league's first-ever 'Official Casino Sponsor of the NFL'.The multi-year...
FA and Twitter team up ahead of third round cup ties
Ahead of this weekend's FA Cup third round ties, the Football Association (FA) have announced its partnership with social media site Twitter, which will...
Orlandina Basket confirms esports expansion
Italian basketball team Orlandina Basket has confirmed its expansion into esports through a partnership with player development company Pro2Be Esports.Pro2Be Esports aims to develop players’ lives from...
Russia facing wrath of Wada after missing doping deadline
The World Anti-Doping Agency (Wada) has revealed its ‘bitterly disappointed’ after confirming that Russia had missed the 31 December deadline for handing over significant...
UFC unveils first-ever ‘Official Poker Partner’
PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California.The partnership...
College Football continues to rake in cable ratings
The popularity of College Football was emphasised last weekend, as ESPN announced the Playoff Semifinals as one of cable’s most-watched telecasts in 2018.The event saw...
Coral extends Welsh Grand National partnership
Arena Racing Company (ARC), Chepstow Racecourse and Ladbrokes Coral have confirmed a five-year renewal of the Coral’s sponsorship of the Welsh Grand National, making...
Katie Walsh and Ross O’Sullivan announced as Betway brand ambassadors
Former jockey Katie Walsh and Irish trainer Ross O’Sullivan have struck a deal to become Betway brand ambassadors.O’Sullivan, who enjoyed a successful amateur...
New Orleans sports franchises confirm casino partnerships
New Orleans casino, Harrah’s has agreed a pair of deals with the city’s NBA and NFL franchises.Described as a “landmark partnership,” the property’s official titles see...
AS Roma strikes groundbreaking Twitter partnership
Champions League semi-finalists, AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter.The partnership comes as the...