Yahoo Sports partners with New York Mets for deeper mobile engagement
The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...
Manchester United strengthens commercial footprint with Marriott
Manchester United has continued to showcase its commercial power announcing a new multi-year marketing partnership with Marriott International.As part of the agreement, the...
Formula 1 unites with Netflix to provide intimate access to fans
Formula 1 has united with Netflix to unveil details for the much anticipated docuseries, Formula 1: Drive to Survive, which will launch on the...
NHL makes ‘power play’ with extension of Snapchat deal
The NHL has agreed a new multi-year partnership with Snapchat to add more ice hockey content to the mobile app.The league’s Snapchat channel will...
Taking a club’s fan base to the next level with esports
Esports has been on the rise now for quite a few years. We all know this. Yet, there’s something different to consider when major...
SFA could look to overseas officials in disciplinary restructuring
According to BBC Scotland, the SFA is contemplating the restructuring of its disciplinary procedures, with officials from other countries potentially being introduced to the...
“Flawed and hurtful” Caster Semenya hits back at IAAF as case...
Two-time Olympic 800m champion Caster Semenya and her team of lawyers have hit back at rules proposed by the International Association of Athletic Federations...
UEFA rejects FIFA plans for global Nations League
The Professional Football Strategy Council (PFSC) remained adamant that plans for a revamped Club World Cup and a new global Nations League were unacceptable.At...
Ascot signs exclusive international media rights deal with SIS and ATR
Ascot Racecourse has announced two new media right deals with SIS and At the Races (ATR) respectively, which will allow its racing coverage to...
EFL extends partnership with Thai Airways
The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...