Garmin runs into legal trouble with Strava
The fitness industry could be on the brink of its biggest upheaval in years as tensions rise between Strava and Garmin.Fitness tracker and social...
Champions League on BBC: when will the women’s game make the...
BBC’s Champions League deal increases fans but may offer a commercial reality check on women’s football, certainly from a broadcasting standpoint.BBC Sport has agreed...
How AI and emotional tech are transforming live sports ?
Real-time data integration is transforming live sports and news broadcasts, enhancing audience engagement with instant insights and interactive experiences.By: Divyajot Ahluwalia, Founder - Director,...
Why cybersecurity is at the heart of Southampton FC’s operations
Partnerships in football are forged in shared goals, value from both parties, and most importantly, trust. That’s why Southampton Football Club chose Acronis to become...
ITV keeps horse racing visible as tax debate drags on
TV’s new deal brings UK horse racing to millions, but the sport faces falling attendances and ongoing tax uncertainties.ITV will broadcast UK horse racing...
New deal, new season, new growth opportunities for WSL & Sky...
The Women’s Super League (WSL) is riding a wave of momentum as it headed into the 2025/26 season. Not only will English fans be feeling...
TKO puts its combat sports eggs in Paramount’s basket
Zuffa Boxing follows UFC to Skydance’s Paramount following the success of its first card. Zuffa Boxing has announced Paramount will become its exclusive streaming...
The money game in women’s rugby
As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...
Damning report uncovers football’s discrimination crisis
Despite widespread reports of misconduct, most women in football see no consequences, exposing a culture of silence and inaction.Women in Football has revealed...
Robot umpires step up to the plate in MLB
Major League Baseball is turning to technology for its most contested calls, introducing a robot-assisted challenge system that blends accuracy with tradition.Major League Baseball...