How SailGP shifts the model beyond the waves
Insider Sport speaks with SailGP Managing Director Andrew Thompson on the league’s ambition to redefine high-performance sailing. From the spectacle of hydrofoiling catamarans to...
Q&A: Gentoo Media’s Nikola Lero on why UX drives retention in...
User experience is becoming a decisive battleground in sports betting. As margins tighten and acquisition costs rise, the operators winning share are those that...
Is rugby having an existential crisis?
With national unions and professional clubs collectively losing hundreds of millions, a reliance on the occasional profits of the Rugby World Cup is threatening...
WSL opens with packed Emirates and new TV era
Arsenal’s 4–1 win before 38,142 at the Emirates set the tone for the Women’s Super League’s first weekend, as a new five-year domestic broadcast...
Q&A: Entain’s Ivan Gojic on the operating model for CEE sportsbooks
Where sport runs deep, betting follows. In the Balkans the two are tightly linked. Fans track domestic leagues as closely as European competition, and...
On TV and Snapchat, the Women’s Rugby World Cup is growing
England’s 69-7 thrashing over the US in the opening game of the 2025 Women’s Rugby World Cup was watched by over two million people...
NFL consolidates UK market with new broadcast deal
The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...
Why the Bundesliga handed the mic to YouTube creators
When the Bundesliga awarded a split of 20 live games to Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap YouTube channels, it raised...
Netflix lands the World Baseball Classic in Japan
By taking exclusive rights to the 2026 World Baseball Classic in Japan, Netflix is testing a country-specific live-sports play in one of the world’s...
Serie A’s AI answer to the rise of football piracy
With piracy causing a major headache for European football leagues and major broadcasters, Sportian’s AI could be the answer.Serie A’s partnership with Sportian has...