PFL signs Middle East partner as promotion chases regional growth
The Professional Fighters League (PFL) has partnered with STARZPLAY to boost engagement in the Middle East and North Africa (MENA).Kicking the deal off with...
Advertisers emboldened with new Sky Sports & TNT Sports ad marketplace
Sky Media has officially launched the Sports Marketplace, a live sports advertising platform that enables advertisers to access Sky Sports and TNT Sports’ live...
Creating a new blueprint: Tamsin Greenway on the growth of Netball...
Netball Super League is embarking on a new era, through a multitude of differing commercial and cultural shifts that are combining to create a...
Sportradar to unlock “new growth opportunities” with IMG Arena acquisition
Sportradar Group has confirmed they have a definitive agreement to acquire IMG Arena from Endeavour Group in a deal totalling $225m. The acquisition details that...
EFL applauds Sky and ITV after landmark Carabao Cup season
The EFL has highlighted the growing popularity of the Carabao Cup, as a peak domestic UK TV audience of nearly 8 million tuned in...
Six Nations Rugby remains free-to-air amid commercial challenges
Six Nations Rugby will remain free-to-air after an “increased commitment” from the BBC and ITV.As part of a new four-year partnership, both broadcasters will...
IOC and NBC agree ‘groundbreaking’ $3bn deal for 2036 Olympics
The International Olympic Committee (IOC) is expanding its ventures into the world of digital media with a new three-year partnership with NBC-owner Comcast. The ‘groundbreaking’...
IMG secures 2026 FIFA World Cup rights for flights and cruises
Sport 24, the sports broadcast channel for in-flight and cruise ships companies, has secured broadcast rights for the 2026 FIFA World Cup. IMG, the production...
LIV Golf ramps up free coverage and global expansion with DAZN
LIV Golf’s free-to-air coverage will expand to more than 200 markets following a multi-year agreement with DAZN.Just weeks after the golf league announced free-to-air...
UEFA and Relevent team up for ‘next-level’ commercial strategy
UEFA has granted Relevent a global mandate to market, sell and manage the commercial rights for all its men's club competitions.Starting from the 2027/28...