Wimbledon has secured its media visibility across Europe through an agreement with Warner Bros. Discovery (WBD), which is in turn further enhancing its sporting status.
WBD’s Eurosport and Max channels will continue to broadcast the Wimbledon Championships in Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, Netherlands, Norway, Romania, Slovakia and Sweden.
The deal with The All England Lawn Tennis Club also extends Eurosport’s UK reach, including the 2024 singles finals and a daily highlights package as part of its British coverage.
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said: “Our live tennis portfolio encompasses the biggest events in the sport and we have an established reputation for continuing to scale ground-breaking Grand Slam coverage to ever-increasing audiences across Europe.
“We’re pleased to extend our highly successful partnership with the All England Club beyond a decade which enables us to continue investing in our broadcast production to constantly innovate and find new and even more immersive ways to engage tennis fans with our live coverage and content offer.”
The US-based multinational media firm has been a broadcasting partner of Wimbledon since 2016. The extension of the deal also shows that WBD continues to commit to Max, its streaming service, which will cover the tournament in some select markets.
Max will now cover matches from the Australian Open, Roland-Garros, Wimbledon and the US Open, in addition to tennis games at the Olympic Games Paris 2024.
Tennis is also one of the core sports markets for WBD’s Eurosport, its primary holding in the European sports broadcasting sector.
The French outlet holds rights to a number of other tournaments and events, including the English FA Cup rights in Denmark and Sweden and the Coupe de France rights in its native France, as well as a multi-country deal with Extreme E.
For Wimbledon, meanwhile, the agreement further secures the tournament’s coverage across Europe, following a deal with beIN Sports back in March which sees the outlet continue as the competition’s French partner until 2028.
Paillot continued: “After already engaging record audiences for our exclusive Australian Open coverage this year, an incredible summer of tennis is now underway as we continue to connect fans with every player from every match at Roland-Garros, and with Wimbledon, the US Open and the Olympic Games still to come as part of a monumental year for the sport.”
