FIFA Club World Cup: How partners are building anticipation for a...
The newly reformed FIFA Club World Cup kicks-off in two weeks, but how do commercial sponsors and broadcast partners tackle marketing, sponsorship and coverage...
Amazon’s sports strategy is starting to look serious
It started with Thursday Night Football. Now, it’s a full-on global blitz.Jay Marine, Vice President and Global Head of Prime Video Sports, spoke recently...
Net Insight’s Jonathan Smith on the automation-led sports broadcast sector
In only the last several years, sports broadcast rights have ballooned in value, setting record-high TV deals, particularly the NBA’s $76bn and the English...
DAZN 1 lands on FuboTV while Fubo Sports integrates into DAZN
DAZN and FuboTV announced on 3 June that they have entered into a new partnership that will see both sports streaming platforms distribute their...
Mike Tindall R360 rugby league to give sport its “Super Bowl...
Rugby Union is learning of more revelations to form a breakaway league led by Mike Tindall (MBE) and investors who seek to awaken the...
NBC’s Peacock the foundational platform for US darts growth?
The Professional Darts Corporation (PDC) confirmed on 29 May that its competitions will be streamed in the US by NBC Sports’ Peacock.The first PDC...
Premier League US viewership drop suggests less entertaining season
The Premier League continues to grow in the US, maintaining an average audience of 500,000+, for a fourth consecutive year, but NBC Sports’ average...
World Rugby and CBS Sports agree broadcast deal through 2029
World Rugby has signed a multi-year broadcast rights agreement with CBS Sports, making Paramount+ the exclusive streaming platform for international rugby competitions in the...
India quietly de-risks sports investment
Recent reforms aim to bring order and transparency to India’s fast-growing sports ecosystem, creating a more secure environment for commercial partners. On the sidelines of...
Disney+ signs exclusive five-year Women’s Champions League deal
Global streaming platform Disney+ has acquired broadcasting rights for the UEFA Women’s Champions League as part of a five-year deal. Announced today (May 23), the...