NFL consolidates UK market with new broadcast deal
The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...
Why the Bundesliga handed the mic to YouTube creators
When the Bundesliga awarded a split of 20 live games to Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap YouTube channels, it raised...
Netflix lands the World Baseball Classic in Japan
By taking exclusive rights to the 2026 World Baseball Classic in Japan, Netflix is testing a country-specific live-sports play in one of the world’s...
MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Bundesliga embraces content creators – inside the new UK broadcast deal
The Bundesliga will air all 20 Friday night fixtures on YouTube from Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap. The Bundesliga has inked...
EBU’s long game with World Rowing brings free-to-air certainty and a...
World Rowing has extended its European media rights partnership with the EBU through 2032, keeping the sport free-to-air across key markets and adding Beach...
Sky Sports fends off Netflix for US Open rights, but how...
Sky Sports will remain the UK home of the US Open for the next five years, but not after fighting off interest from Netflix. Sky...
The women’s rugby fanbase has doubled in two years. What now?
Nearly half of today’s women’s rugby fans discovered the sport in the past two years, a shift that is reshaping who watches, how they...
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...
How Sky Sports is engaging the next-generation of football fans
A brand new Premier League season kicked-off this past weekend, but Sky Sports will be hoping to perform just as much as clubs under...