BBC secures multi-year broadcast rights to The Open through 2027
Renewed deal includes highlights, digital clips and full live radio coverage from Royal Portrush in 2025BBC Sport has extended its long-standing partnership with The...
PFL makes African play with Sporty Group partnership
The PFL is accelerating its African expansion through a wide-ranging deal with Sporty Group.The Professional Fighters League (PFL) has revealed a multi-year partnership with...
Ligue 1+ brings DAZN on as distribution partner to meet subscriber...
DAZN has been selected by the French Professional Football League (LFP) to become the distribution partner of Ligue 1’s new direct-to-consumer (DTC) streaming service;...
England’s Lionesses outscore Club World Cup final in UK viewership
Free-to-air coverage of major football events reveals the rising profile of women’s footballEngland’s Women’s UEFA Euros match against Wales drew nearly twice as many...
Lancashire Cricket puts a spin on streaming with OTT platform
Lancashire Cricket takes streaming into its own hands with the launch of LancsTVLancashire Cricket has unveiled LancsTV, a free over-the-top (OTT) streaming service created...
IPL brand value hits $3.9bn as franchises eye global sports investor...
RCB tops franchise rankings after their maiden title win as the IPL strengthens its appeal to private capital and reinforces its position as one...
BBC’s long-term athletics deal signals commitment to free-to-air coverage
Five-year agreement with Athletic Ventures ensures broadcast continuity for UK Athletics events through 2029BBC Sport has secured the long-term broadcast rights to major domestic...
Aquatics GB to stream 2025 World Championships via Eurovision Sport
Aquatics GB will also produce two studio shows around the Championships, offering daily previews and nightly highlights across its own and Eurovision Sport’s platforms.UK...
From paddock to pop culture: How tech is fueling F1’s new...
It’s tempting to view Formula 1’s recent surge in popularity as organic, a happy accident, or the result of shifting global tastes. However, like...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...