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Media Rights

Coverage of the major deals surrounding sport media rights

FIFA drawn to impose World Cup broadcast ban for Thailand

FIFA has threatened to suspend broadcast rights for the 2022 Qatar World Cup matches in Thailand. This comes after the governing body learned that two...

NBA engages Canadian basketball fans via exclusive YouTube Shorts

The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans. The short video content will include insights of what the professional...

NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...

The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...

World Cup viewing figures revealed as Wales vs USA reaches 9.4m

An average UK audience of 7.8 million watched England vs Iran in the World Cup on BBC One, according to reports. Using ratings from the...

talkSPORT betting ambitions come to fruition as talkSPORT Bet launched

The UK gained another active betting brand this week as talkSPORT’s talkSPORT Bet brand hit the market.  A joint venture between the sports media and...

BBC’s 18.7m RLCW21 viewers makes it “most watched of all time”

Broadcast figures for the Rugby League World Cup 2021 up until 6 November, had an domestic cumulative match viewership average of more than 18.7million. This...

BBC and ITV complete shared broadcast deal for next two EUROs

The BBC and ITV will be broadcasting the UEFA Euro 2024 and UEFA Euro 2028 under a new media deal with UEFA. Splitting the rights...

Sportradar streams ABL matches via first-time OTT platform

Baseball Australia has announced a new streaming platform in partnership with Sportradar. With an aim of growing the Australian Baseball League (ABL) on a global...

Extended World Snooker Tour and ITV deal ‘fantastic for the sport’

The World Snooker Tour (WST) has extended its media rights partnership with ITV for at least the next two years. The channel will continue to...

ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring

Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane. The new hire aims to give an...