Interbrand: How brands can win sports fans over behind closed doors
Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events...
LFP strikes partnership with Betclic to become Ligue 1 betting partner
The Professional Football League (LFP) has agreed a three year partnership with Betclic which will see the online gambling firm become the official sports...
Finnish football embraces esports with eFutisliiga launch
In a bid to boost fan engagement and develop its own esports division the Veikkausliiga, Finland’s first division, has launched the eFutisliiga a new...
Nice strengthens sponsorship portfolio with double INEOS deal
OGC Nice has strengthened its sponsorship portfolio with the addition of two new partners in Belstaff and Grenadier, both of which are owned by...
EFL highlights betting firms’ ‘significant contributions’ in response to Lords report
In response to the House of Lords Gambling Select Committee’s report published yesterday, the English Football League (EFL) has insisted that the government does...
Ipswich Town announces Carers Trust as front-of-shirt sponsor
Ipswich Town has revealed that its new front-of-shirt logo for the 2020/21 season will be Carers Trust due to partners The Rank Group Plc gifting its...
Bayern enhances sustainability focus following Siemens extension
FC Bayern Munich has agreed an extension to its agreement with Siemens which will run through until the end of the 2022/2023 season, allowing...
Man City announces manager-style mobile game with Capstone
Manchester City has announced a new regional partnership with Capstone Games which will see the mobile game developer create a ‘ City-themed manager-style mobile...
DCMS Chair Knight warns that ‘10-15 clubs’ could suffer Wigan fate
Following the news that Wigan Athletic has gone into administration, the Department for Digital, Culture, Media & Sport (DCMS) Committee Chair Julian Knight MP...
Eleven Sports partners with Mediapro to boost business growth
Eleven Sports has entered into a partnership with Mediapro which will see both entities create a ‘series of strategic international projects’ to support global...