McLaren reunites with Gulf in multi-year partnership
McLaren has reunited with Gulf Oil International after announcing a multi-year strategic partnership with the lubricant firm, which covers McLaren Racing and its luxury...
Vodafone partnership leads British & Irish Lions into South Africa
The British & Irish Lions has revealed that Vodafone will be the team’s new lead partner for its upcoming 2021 Tour of South Africa.As...
Bristol City boosts online video solutions with StreamAMG expansion
Bristol City has expanded its partnership with StreamAMG after signing a new long term agreement with the online video solutions and OTT service provider.The...
ICC launches new Super League competition
The ICC has introduced a new international competition, the ICC Men's Cricket World Cup Super League, in order to ‘bring context’ to One-Day International...
AC Milan renews long-term Emirates partnership
AC Milan has strengthened its relationship with Emirates after agreeing a new three-year deal with the state-owned airline.As a result of the partnership, which...
Barcelona strikes new five-year Canon Medical deal
FC Barcelona has agreed a new deal with Canon Medical which will see the Japanese medical device company continue to be one of the...
British Masters extends Betfred partnership
UK-based bookmaker Betfred has agreed a new extension with the British Masters, continuing its title sponsorship for a further two years.The deal between the...
Luton Town secures long term partnership with Umbro
Following Luton Town’s miracle run to avoid relegation from the EFL Championship, the club has announced it has signed a long-term technical kit partnership...
EFL Clubs in danger according to DCMS Committee report
Digital, Culture, Media and Sport Committee chair, MP Julian Knight has warned that as many as 15 clubs could be in financial danger after...
Aberdeen makes £1m in wage cuts as COVID cost rises to...
Following on from the Prime Minister's announcement earlier this month that fans will only be let back into stadiums by October at the earliest,...