Bristol City boosts online video solutions with StreamAMG expansion

Credit: Richard Sellers/EMPICS Sport

Bristol City has expanded its partnership with StreamAMG after signing a new long term agreement with the online video solutions and OTT service provider.

The EFL Championship side have partnered with StreamAMG since 2017 under the club’s branded Robins TV product. As part of the new deal, Bristol City will have access to the firm’s advanced distribution platform, CloudMatrix, and the StreamPlay fixture management system increasing the quality of the OTT service.

StreamAMG’s Chief Executive Officer, Hugo Sharman, stated: “Bristol City are a club which puts a lot of effort into presenting first class content and we’re very pleased to be extending our relationship.

“Robins TV has been seeing record numbers, especially since the return of football behind closed doors; both the club and ourselves have been delighted with the platform’s performance. This provides a strong foundation for the future.”

Additionally, Bristol City will also continue to use StreamAMG’s MediaPlatform and CloudPay services in order to power broadcasts of future fixtures to UK and international audiences.

Bristol Sport, the organisation which owns the EFL side has also acquired rights to use StreamAMG’s technology for its other entities including Premiership Rugby side Bristol Bears and Bristol Flyers Basketball. Additionally the firm’s services will be used for Ashton Gate Stadium and its events outside of Bristol City and Bristol Bears .

Group Head of Communications at Bristol Sport, Lisa Knights, commented: “StreamAMG has consistently proven to deliver a robust and first-class streaming platform. Their personalised account management style means that it always feels like a collaborative approach in trying to provide the best service possible to our fans.

“This has been a partnership which has evolved over a number of years and I’m looking forward to expanding it further across our sporting group.”

Sharman added: “We look forward to working closely with the wider Bristol Sport group and the ecosystem of partners supporting their considerable digital ambitions.”