Advertisers emboldened with new Sky Sports & TNT Sports ad marketplace
Sky Media has officially launched the Sports Marketplace, a live sports advertising platform that enables advertisers to access Sky Sports and TNT Sports’ live...
Paddy Power Kabaddi World Cup – the pinnacle of a three...
A new sport has arrived in the UK - but not just any sport. Kabaddi, the high-speed, full-contact game that captivates millions in India...
Gambling proposals rejected in Lords Football Governance Bill vote
The Football Governance Bill, which seeks to independently regulate football in the UK, has gained approval by the House of Lords.The government-backed legislation must...
EFL applauds Sky and ITV after landmark Carabao Cup season
The EFL has highlighted the growing popularity of the Carabao Cup, as a peak domestic UK TV audience of nearly 8 million tuned in...
INEOS agrees on million-pound deal to exit Spurs sponsorship early
Manchester United’s Co-Owners INEOS have reportedly agreed a deal with Tottenham Hotspur to exit its sponsorship agreement early.According to Inside Sport, Sir Jim Ratcliffe’s...
Six Nations Rugby remains free-to-air amid commercial challenges
Six Nations Rugby will remain free-to-air after an “increased commitment” from the BBC and ITV.As part of a new four-year partnership, both broadcasters will...
UEFA and Relevent team up for ‘next-level’ commercial strategy
UEFA has granted Relevent a global mandate to market, sell and manage the commercial rights for all its men's club competitions.Starting from the 2027/28...
MPs debate: Could football “do without” gambling?
Football could “do without” gambling, said Lord Dominic Hubbard, 6th Baron Addington, as he proposed four amendments to the Football Governance Bill.The Liberal Democrat,...
Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
Liverpool FC looks to build upon last season’s commercial success as it inks a new partnership with Visit Maldives.The agreement encompasses both the men’s...
V’landys: “That is definitely an option” as NRL eyes media shift
Streamers could gain more control over media rights, as recent comments from around both the NRL and Premier League suggest a move away from...