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DAZN has added the Esports World Cup (EWC) to its media portfolio in a further widening of its multi-sport content, building on an extensive roster of combat sports and football.

The OTT sports streaming platform will broadcast EWC globally in a long-term partnership, which links in with DAZN’s partnership with Ryadh Season, Saudi Arabia’s annual state-backed sports and entertainment series.

DAZN’s coverage will encompass both live and on-demand broadcasts. The group has pledged to work towards establishing the EWC as the ‘preeminent fixture’ on the esports calendar by working on content coverage and the fan experience.

The announcement of the tournament came off the back of a number of expansions of DAZN’s sports streaming and media portfolio. Last month saw the company put pen to paper with LaLiga, Ligue One and ATP Tour.

Shay Segev, CEO of DAZN Group, said: “DAZN’s technology, distribution, production and marketing capabilities sets us apart. We are the perfect long-term partners for the Esports World Cup Foundation, and we will be working closely together to further develop how we deliver this innovative event in ways that excite, engage and create new levels of interaction for fans and new audiences.    

“The Esports World Cup is another fantastic and forward-looking property that DAZN will bring to the world, helping take it to the next level in terms of growth as well as helping attract an even more younger and diverse demographic to the platform.”

EWC will make its debut on the global sporting scene this year, hosted in Saudi Arabia’s capital. The addition of the tournament marks a further expansion of Riyadh Season’s remit, with the series so far covering a range of sports including boxing, mixed martial arts and tennis, among others.

Funding from Riyadh Season has also enabled the tournament to set up a hefty prize fund for its inaugural event. The total prize pool stands at $60m, setting a record for the most valuable esports tournament.

“We’re excited to team up with DAZN and build traditional sports coverage for the Esports World Cup,” said Ralf Reichert, CEO of Esports World Cup Foundation.

“As we work to establish esports as a vital driver of global culture, partnerships with market leaders like DAZN are essential long-term steps to stimulate sustained interest and engage global fan communities. 

“I’m looking forward to DAZN’s world-class coverage of EWC and commitment as we celebrate competitive excellence and gaming culture together.”  

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