BBC continues to post high EURO 2024 England viewership

credit: Shutterstock
credit: Shutterstock

Whilst England’s performances on the pitch at EURO 2024 have left fans underwhelmed, viewership for both group stage games posted impressively high figures on BBC

The public service broadcaster revealed that the most recent England game last Thursday against Denmark, which finished 1-1, posted a record peak audience of 13.1 million viewers for the tournament so far. 

All figures took into account viewers across BBC’s multiple platforms; BBC1, BBC iPlayer, BBC Sports website and its mobile app. 

Digital sites accounted for 5.6 million streams, whilst the average total audience was 11.2 million, which equates to an audience share of 63.9%. 

The average audience for the fixture against Denmark marked an increase of the 10.5 million averaged for England’s first game in its 1-0 victory over Serbia. However, the peak audience for the fixture against Serbia was over 15 million. 

BBC shares broadcasting rights with ITV to showcase England and the rest of EURO 2024 games throughout the tournament. 

Both broadcasters also renewed rights with UEFA to extend its coverage of the European Championships until the 2028 edition of the competition, which will be held in the UK and Ireland. 

Elsewhere, before being eliminated out of the tournament after its 1-0 defeat to Hungary last night, Scotland’s draw against Switzerland posted a peak audience of 9.4 million people last Wednesday.

Previous articleLA28 Olympics emphasises ‘connectivity’ in Cisco partnership
Next articleNew fans, new revenues, new challenges – where does Canadian sports’ relationship with betting stand?