Tom Brady-backed Birmingham City attracts Coral sponsorship
Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...
DAZN hires former NBA Europe VP to head up new basketball...
DAZN has created a new division, DAZN Basketball, which will consolidate its extensive roster of basketball content.The move is indicative of the OTT sports...
Henley Royal Regatta Chair: rowing is modernising and becoming more accessible
The 2024 Paris Olympics helped shine a light on some niche sports which do not usually enjoy the limelight in the other sports like...
ESPN lists Premier League and FA Cup as growth pillars in...
ESPN has renewed its Premier League rights in South America, Brazil and the Caribbean through 2028, along with the Emirates FA Cup in South...
Aston Villa offers “unprecedented prizes” via blockchain extension
Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...
NFL UK Head: ‘The NFL sees an opportunity to become a...
2025 is panning out to be the NFL’s most successful internationally, hosting a record number of five international series regular season games. There has been...
Saudi Pro League partners with Footballco to drive fan engagement
The Saudi Pro League (SPL) has launched Yalla SPL, an English-language show on YouTube, in partnership with Footballco. Aiming to appeal to Gen-Z audiences, the...
Unique tie up between Stats Perform and Grand Slam Track
Stats Perform has been named the exclusive global data, betting rights distributor and integrity partner of Grand Slam Track.Grand Slam Track is a global...
ESPN ends over 30-year MLB broadcast partnership
ESPN will be out of the baseball business after it was confirmed the US sports network opted out of its contract for national broadcast...
Serie A clubs set for major revenue boost as betting sponsorship...
Serie A clubs in Italy could be set for additional revenues as the country’s ban on betting sponsorship and advertising is reportedly set to...