ATP to focus on “great stories” following Overtime partnership
The ATP has partnered with sports media company Overtime to appeal to younger audiences through ‘behind-the-scenes’ tennis content. At the centre court of this deal...
Matchday Programme – Ben Leanse: Ronaldo’s conqueror mentality
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
PSV looks to “unlock” full commercial potential with Wasserman
Dutch football club PSV Eindhoven (PSV) has enlisted the help of sports, music and entertainment company, Wasserman to strengthen its commercial strategy.Before implementing any...
Inter Miami secures up to 10 sponsors ahead of 2025 MLS...
Inter Miami are gearing up for the MLS season off the pitch as the club has confirmed the renewal of 10 key sponsorships. The David...
‘Rowing’s deep heritage is a major draw for brands’ says Henley...
To say British sports is a varied scene is an understatement, but while some of the country’s most popular sports including football, rugby and...
Manchester United warns of “hard choices” in profitability push
Manchester United has announced plans to cut around 150-200 jobs as part of a ‘transformational plan’.The plan, titled “Transformation Plan to Strengthen Financial Sustainability...
UK minister apologises after legal clash over football regulation
Stephanie Peacock, UK Minister of Sport, has apologised after her "op-ed" led to legal letters from the executives of three Premier League clubs.In her...
Senegal’s 2026 Olympics to drive change across Africa
Senegal has said it aims to use the 2026 Youth Olympic Games (YOG) as a driving force for change through sport, marking the first...
Seconds Out to “supercharge” boxing content with kwiff sponsorship
The boxing ecosystem is benefiting from increased visibility, with YouTube channel Seconds Out attracting sponsorship from betting brand kwiff.This deal marks the Eaton Gate...
DAZN sees 23% increase in NFL Game Pass users ahead of...
DAZN has reported strong consumer engagement with its NFL Game Pass product at a time when America’s biggest sports tournament is eyeing up a...