ITV has announced that it will be showing live Serie A football matches free-to-air from this weekend until the end of the season. 

Each week, one Italian topflight football match will be available to watch on ITVX, the broadcasters streaming platform, starting from this Saturday (6 April), with each game kicking off at 7:45pm.

Under the agreement, ITV will show eight matches in total, starting with Empoli v Torino. Confirmed upcoming matches also include Bologna v Monza on 13 April and Verona v Udinese on 20 April. Subsequent matches are yet to be confirmed and will be revealed in line with the Serie A schedule.

ITV made an announcement on Twitter, which has received a positive reaction from its viewers.

It is safe to say that ITV will be hoping that this agreement receives the same affection as Channel 4’s Football Italia in the 1990s.

This deal bolsters ITV Sport’s portfolio of events, which includes Six Nations rugby, the Rugby World Cup, England Women’s qualifiers and friendlies, UEFA EURO 2024, plus more.

A staple of ITV Sports broadcasting was the FA Cup, sharing the rights with fellow fee-to-air broadcaster the BBC for the last three years. However, in a recent deal, the BBC and TNT Sports reached an agreement to broadcast the FA Cup over the next four years, leaving ITV without the competition.

The Serie A has undergone media rights changes of its own recently, with Telecom Italia (TIM) and DAZN signing a new agreement last month to allow TimVision customers to continue watching the Serie A for the next five seasons.

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