Q&A: Soft2Bet’s Alex Gitsik on backing the Legends Charity Game
A week today, Lisbon will play host to the inaugural Legends Charity Game, an SBC-led fixture bringing some of football’s most recognisable names together...
FA will not appeal Paquetá ruling
The governing body reiterated its commitment to full and thorough investigations to safeguard the integrity of the game.The FA will not be appealing against...
Does the Premier League’s 2025 transfer spend prove it’s the ‘Super...
When the Premier League breaks its transfer window spend for the second time in two years, has the English top-flight separated itself even further...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Women’s football moves beyond purpose to performance
Women’s football has had to sell itself for a long time. In the early days, brands supported it because it felt like the right...
Sporting’s Estádio José Alvalade to host inaugural Legends Charity Game
Luís Figo to captain Portugal Legends against a World XI as Sport Global targets €1m for charity, with Calema confirmed for half-timeSport Global has...
Is the Premier League ready for the Puma era?
A late Szoboszlai free-kick at Anfield sharpened attention on the Premier League’s first Puma match ball after a quarter-century with Nike. Here’s how the...
Why the Bundesliga handed the mic to YouTube creators
When the Bundesliga awarded a split of 20 live games to Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap YouTube channels, it raised...
Serie A’s AI answer to the rise of football piracy
With piracy causing a major headache for European football leagues and major broadcasters, Sportian’s AI could be the answer.Serie A’s partnership with Sportian has...
Why Ligue 1+ could set the new standard for football broadcasting
Ligue 1 is undergoing a transformation, testing the waters of what could potentially be a revolution across Europe in years to come.The 2025/26 Ligue...