Manchester United owner sues Spurs over Audi deal talks
Manchester United’s Sir Jim Ratcliffe has received a lawsuit regarding his company’s sponsorship of Tottenham Hotspur.The legal battle between Tottenham Hotspur and INEOS Automotive...
Is the FIFA Club World Cup worth the schedule strain?
Initial scepticism around the Club World Cup was tempered by its promise to be staged every four years, but with clubs eyeing the financial...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Long-time football marketing agency backs Baller League
Cross-over sports are gaining momentum as Baller League secures backing from TEAM, the agency behind the Champions League’s global growth.TEAM has partnered with Baller...
Your football podcast has an FPL league – Here’s why
Experts reveal how Fantasy Premier League is helping football podcasts turn listeners into communities.Football podcasts are everywhere. From former professionals sharing stories from the...
How Sky Sports is engaging the next-generation of football fans
A brand new Premier League season kicked-off this past weekend, but Sky Sports will be hoping to perform just as much as clubs under...
Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
What Manchester United gains from its Parimatch deal
Manchester United sets its sights on Asia and MENA with Parimatch partnership.Manchester United has confirmed Parimatch as its official betting partner across parts of...
Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe...
Safer gambling expert Martin Lycka will welcome former Liverpool and Leeds defender Dominic Matteo to SBC Summit 2025 for a live edition of The...
Apple rumour grows as Manchester United nears partner hat‑trick
After their worst Premier League season, Manchester United land Coca‑Cola and Sokin, with a mystery third deal on the way.Manchester United has confirmed...