June 30th: The date football ethics died
I wouldn’t call myself a supporter of women’s football, which might be a controversial thing to admit in today’s world. In fact, I wouldn’t...
How fans became the lifeblood of SK Brann’s ethos
SK Brann have become the one of the most successful women’s football teams in Norway in recent years, but the success has not alienated...
How EURO 2022 “changed the face of football” ahead of EURO...
As anticipation builds for the start of the 2025 UEFA Women’s EUROs on July 2, a new wave of English supporters from their 2022...
Partnership Playbook: Asahi, evian, Ebury, Toyota
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Insider Sport’s H1 review: The stories shaping the sports industry in...
From major sponsorship shake-ups to strategic betting partnerships, the Insider Sport team revisit some of the most-read stories of the first half of 2025—and...
Ligue 1 streaming service needs distribution partner as Canal+ pulls out
Canal+ has pulled out of the process to become Ligue 1's distribution partner for its new dedicated direct-to-consumer (DTC) streaming service.According to a report...
Aston Villa women’s team sale raises creative accounting flags
Aston Villa’s latest move leaves stakeholders questioning if it’s accounting brilliance or PSR gymnastics.Aston Villa has reportedly agreed to sell its women’s team to...
WATCH: Women’s Sport Trust CEO on sustainable growth, strategic visibility and...
As excitement builds around UEFA Women’s EURO 2025, rising ticket demand is just one indicator of how women’s football - and women’s sport more...
W88 courts Sunderland’s return to Premier League amid incoming ban
Sunderland AFC are preparing for life back in the Premier League by announcing W88 will be the club’s front-of-shirt sponsor for the 2025/26 season.Announced...
Sideline Moves: Kevin Durant invests in PSG as NBA eyes European...
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...