Sideline Moves: Yamal scores with Visa deal ahead of World Cup
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Will DAZN succeed in uniting the football world?
Set amongst the Miami palm trees, the first match of the new FIFA Club World Cup will kick off on June 14. Scheduled during a...
Falling Premier League views cast shadow over record TV deal
The Premier League’s domestic broadcasting future may be locked in until 2029, but new viewership figures suggest a more immediate concern for its current...
Butler part of US consortium to acquire Textor’s stake in Crystal...
NBA star Jimmy Butler is part of a consortium expected to make a £200m offer for a 45% acquisition of Premier League club Crystal...
Soft2Bet signs title deal with Danish football divisions
New league names confirmed in two-season sponsorship agreementSoft2Bet has signed a two-season sponsorship agreement with the Danish Divisionsforeningen, becoming the new title sponsor of...
Arsenal Women take commercial game to new heights at Emirates
Arsenal Women is set to build on its commercial momentum by playing at Emirates Stadium for all its Women’s Super League (WSL) home matches...
WSL commercial and matchday revenue soar to new heights
The Women’s Super League (WSL) continues to go from strength to strength as Deloitte revealed that all 12 teams have surpassed revenue of more...
Premier League unveils Olympia HQ for in-house media
The Premier League announced today (June 9) it will move its international media operations to a new headquarters at Olympia, marking a milestone in...
The irreplaceable value driving West Ham and Lyca’s partnership
As sponsors face growing pressure to prove their purpose, football partnerships can no longer lean on logo placement or visibility. In today’s landscape, long-term...
FIFA Club World Cup: How partners are building anticipation for a...
The newly reformed FIFA Club World Cup kicks-off in two weeks, but how do commercial sponsors and broadcast partners tackle marketing, sponsorship and coverage...