MLS capitalises on new growth with new sponsorship opportunities
Major League Soccer (MLS) continues its surge in popularity and growth in the US, but it is off the field where the league has...
Aston Villa puts a price on fan loyalty
Aston Villa has overhauled its ticketing strategy ahead of the 2025/26 season, with a key change set to reshape how fans engage with both...
Betsson eyes historic Champions League triumph as Inter Milan reaches final
Brand visibility peaks as sponsor backs historic Champions League runBetsson is preparing for one of the biggest nights in its sponsorship history, as long-time...
Football reigns as king of crypto investment, but for how long?
Football became the sport attracting the most investment from cryptocurrency businesses this season, with more than $243m paid out to organisations over the last...
West Ham’s beer partnership signals new local strategy
West Ham United and London Stadium have secured two separate partnerships with BrewDog, making the brewery the official beer provider for both the Premier...
Tony Bloom’s £9.86m investment in Hearts approved by supporters
Brighton & Hove Albion chairman Tony Bloom is set to acquire a 29% stake in Heart of Midlothian after receiving overwhelming backing from the...
Borussia Dortmund signs Vodafone to power next five years
Borussia Dortmund (BVB) has named Vodafone its new main sponsor for the next five years following a social media post featuring next season’s kit...
Germany’s betting blueprint beats Premier League’s mess
Tipico has expanded its partnership with the Deutscher Fußball-Bund (DFB) to include the 3. Liga, making it a sponsor across all tiers of professional...
Disney+ signs exclusive five-year Women’s Champions League deal
Global streaming platform Disney+ has acquired broadcasting rights for the UEFA Women’s Champions League as part of a five-year deal. Announced today (May 23), the...
Exclusive: Manchester United could be a future NBA franchise
Manchester United may be thinking about packing its bags and leaving football for good after the season the men’s team has had. If this...