PGA Tour and European Tour join ties amid COVID-19 pandemic
The PGA Tour and European Tour have joined in a strategic alliance which will usher in ‘a significant new era for global golf’.
As part...
Solheim Cup rescheduled to even years to avoid Ryder Cup mix-up
The Solheim Cup will move to an even year schedule from 2024 to prevent a clash with the men’s Ryder Cup competition.
The female golf...
PGA Tour names FanDuel as latest official betting operator
The PGA Tour has agreed a multi-year content and marketing partnership with FanDuel Sportsbook, making the New-York based firm an official betting operator of...
PGA Tour announces BetMGM content and marketing deal
The PGA Tour has added to its growing list of partners by naming BetMGM as an official betting operator of the competition.
As part of...
PGA Tour announces DraftKings as official betting partner
The PGA Tour has expanded its partnership with DraftKings making the sportsbook operator the event's first official betting partner.
As part of the new multi-year...
British Masters extends Betfred partnership
UK-based bookmaker Betfred has agreed a new extension with the British Masters, continuing its title sponsorship for a further two years.
The deal between the...
Women’s British Open undergoes rebranding following AIG extension
The Women's British Open, one of the five major championships in women’s golf, has been rebranded as the AIG Women's Open due to its...
The PGA seals double deal with Titleist and FootJoy
The Professional Golfers’ Association (PGA) has extended its partnership with Acushnet-owned brands Titleist and FootJoy for a further three-years until 2023.
As part of the...
FOX expected to cancel 12-year US Open deal with NBC securing...
NBC is set to take over FOX Sports’ 12-year US Open deal after the pay-TV network asked to conclude its partnership with the United...
Paddy Power launches Pro-Am golf event featuring Crouch and Kane
England captain Harry Kane and Paddy Power brand ambassador Peter Crouch will be amongst a host of celebrities taking part in the Paddy Power...