PGA Tour films first-time ‘insightful’ Netflix documentary
The PGA Tour, along with golf’s major championships, has announced that it will release a Netflix documentary which will follow the stories of top...
IMG Arena acquires LPGA Tour distribution rights
IMG Arena has secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour.Consisting of over...
PGA Tour rolls over BetMGM marketing and content sponsorship
The PGA Tour has announced an extension of its marketing and content partnership which sees BetMGM as an official betting operator of the competition.The...
Marchesi Antinori becomes official wine supplier for the Ryder Cup
The Ryder Cup has announced that Italian wine producer Marchesi Antinori has is to become the official wine supplier for the 2023 tournament.Taking place...
Maui Jim sets sights on brand presence with DP World Tour
The DP World Tour has agreed a partnership agreement with glasses brand Maui Jim, which names the company the official eyewear supplier of the...
PGA of America advances merchandise strategy via Legends collaboration
The PGA of America has entered into a partnership with experiences company Legends, as the latter operates on-site, online, licensing and corporate merchandising for...
IMG incorporates Madrid Open into portfolio of sports holdings
The Mutua Madrid Open tennis tournament has entered into an agreement with Super Slam to be acquired by global sports, events and talent management...
European Tour secures Fortinet as cybersecurity partner
The European Tour has announced cybersecurity solutions platform Fortinet as an official tour partner and cybersecurity partner.The collaboration sees the company provide its security...
DP World Tour partners BDSwiss in ‘technical expertise’ commitment
The DP World Tour Championship has announced investment service BDSwiss as its new sponsor in collaboration with the European Tour.As part of the arrangement,...
Chevron sponsors LGPA to ‘champion’ women in sports
The Ladies Professional Golf Association (LPGA), with IMG, has announced Chevron as the new title sponsor of The Chevron Championship through a six-year partnership.The...